SEO Hacks to Boost your Rankings

We all know that Google is the best search engine in the world and we are not saying this because we personally like it. It's because Google shares a more 91% search engine market worldwide. Search Engine Optimization is very crucial for marketing strategy, but the one thing that bugs everyone about it is always changing. People on the internet keep on finding new ways to market their products and services that the old way of SEO is not anymore compatible to bring more services as it stops bringing traffic on the sites. It can be difficult to keep up with the newest best practices every time when you have several other marketing channels to manage. You need to find the ways in which you can make your SEO work as efficient as possible. Today we have come up with some favorite SEO hacks which will help to boost your ranking.

Focus on Cornerstone Content

Cornerstone content is the core of your website. It consists of the best, most important articles on your site, the pages or posts you want to rank highest in the search engines.
The cornerstone content continues to be important to your audience over time. It also helps you speak with your audience’s needs. For instance, if you have written about the latest topic that your audience cares about it then the cornerstone provides an informative and exhaustive source on the topics.

So, the cornerstone content is the content you want people to find when they search for relevant keywords - the SEO superstars of your website. The cornerstone content that you create & promote will eventually start to work for you on its own, but it may take up to 12 months before you start seeing big returns in the form of search traffic, and it will surely take time if your competitors are creating similar content.

Footer

People used to put a lot of text about their companies & products into their footers to boost SEO traffic, but that doesn't work anymore and with the latest Google algorithm it can even hurt your rankings. But strategically you can use still boost SEO with your footer. So you can make the anchor text more descriptive and lined up with the search terms that will bring people to your website. Or you can link to your top value-add pages, such as resources and cornerstone content.

Use a Keyword Research Tool

Take the search terms you rank for and enter them into a keyword research tool like a keyword planner. From there you can find popular long-tail phrases from Google suggest that are related to those keywords. Take those phrases and rework your pages with related content that aren't ranking with those keywords. Modifying your content with the keywords can help you find the traffic that you have been seeking.

These are the few hacks that will help you boost your ranking at this time. With these hacks, you will get the traffic on your site and to stay ahead of your competition.

More info: Vervelogic