Prevailing E-commerce Trends of 2019

The fact alone that 2.1 billion people across the globe use smartphones is enough to reveal their significance in the 21th century. Be it food delivery or household repair service, there is an app to cater every type of customer need on the Playstore. Also, the retail brands have started mobile app marketing over the past few decades. Considering the above figures, promoting one’s business, products and services on smartphones has become a buzzword these days. However, creating a mobile app without taking into account the interests of the users will not benefit your brand in any way. In addition to this, a company has to keep pace with the ever-changing updates.

With increasing sales in your mind as a primary business objective, accomplishing the long-term goals can be quite challenging. So, if intend to create a hassle-free shopping, then following certain e-commerce trends in 2019 is a must. With the help of experts from a reputed mobile app development company in Pune, we have compiled a list of trends that every e-commerce must adhere to:

Voice Search:

The other day my 5 years old nephew wanted to watch the trending videos of ‘Avengers- The End Game’ on Google. But the poor child couldn’t recall the correct spelling of ‘A.V.E.N.G.E.R.S’, so, he took the help of voice assistance. That’s exactly the point of implementing voice search. With the advent of voice search technology, many prominent brands such as Amazon, Google Home and Starbucks have incorporated this innovation into their product designs. From the point of view of the customers, this is a beneficial way to place online orders. In this fast pacing world, no buyer has the time to stop by. Thus, such a feature makes the whole shopping experience a convenient one.

Advanced Modes of Payments:

Every buyer is different and so are their requirements and preferences. Someone may settle with COD options while others may look for better alternatives. Thus, keeping the requirements of every customer, a brand has to define its methods of payment.

Customer Engagement and Community Building:

It is easier said than done. Community building and customer engagement are two essential aspects of any business. Though, both are not that easy. Even establishing a Customer Relationship Management is essential. However, for the creation of CRM, a business has to build a database of present and potential customers. For instance, assess your email marketing and their purchasing decisions and other related questions. There are several ways of garnering such information from buyer groups, Facebook messenger, SMS, or related programmes. Afterall, what matters is the process of customer engagement and the procedure of addressing their issues. The way they add items to the cart also plays a vital role in conversion rates.

Watch this space for more updates from the mobile development world. Looking for a Mobile App Development Company in Pune? Get connected with us immediately.

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