5 Reasons Why your Business Needs a Mobile App in 2021

If you are interested in the topic clicked on the link then we are pretty sure that you own a business and you need to understand what your business needs a mobile app in 2021. Yes, it is true that a particular business doesn't grow without the application irrespective of the industry. One of the reasons to taste success is to follow the customers. Consider yourself a customer of a particular service and think how much the things have eased for the consumers since they are on your mobile devices. It only makes sense when you also consider because it is the same place where you need to be also.

We are living in 2021, a very advanced era and mobile technology plays a crucial part in our lives. It is projected that there will be around 5 billion mobile devices in all over the world by the end of 2021. It shows that you must feel like getting a mobile application for the top mobile app development company in New York. There are many businesses who still believe that a website and a Facebook page is enough to get the attention of their customers but in this competitive world, you need more to market your product or services and truth to be told mobile applications have become the best marketing tool for businesses no matter if they are big or small.

Many people still believe that making such large investments is not a good idea at early stages but they forgot the fact that with a comprehensive mobile app development company by their side they can drive more and more sales which will eventually increase their revenue. Let us have a look why your business needs a mobile application in 2021.

Easier to Promote

For the fact, an average person spends around 2-3 hours on their mobile phone each day. At that time many explore the applications and how to use them. Eventually users look for the apps which can make their life easier. They notice small things like brand logos, quality images and with comprehensive mobile app development in Bristol, your users can instantly recognize it almost by instinct.

What a proper mobile application offers to consumers is awareness and engagement with your brand. Now you have the proper way to communicate with the consumers which builds trust as you can easily showcase every little detail from design to services.

Increases Reach & Engagement

Aforesaid, with android app development in New York you can easily engage with your customers. You need to remember that humans have invested so much in mobile phones that allows you to leverage the benefit out of their relationship. You have the option to build a loyal base of repeat buyers, you can offer deals, promotions and bonuses, make it personal and a lot more.

Increases your Audience Growth

With hybrid mobile app development you have the choice to target the users from both the major platforms. Growing your audience every year is crucial for every enterprise. Having a mobile application that is optimized for both iOS and Android is just one move a business can make to target its audience. You can also also opt for app store optimization and run ads for the app in order to grow your audience in the most cost effective manner.

Sales Growth

As mentioned above, mobile apps are not a luxury anymore, but a necessity for businesses is that apps have a proven track record of increasing sales. All you need to remember is to hire the best mobile application development company in New York as they can make the app appealing, engaging, take care of loading time and secure in app payments which will compel the users to purchase.

Business Analytics

As your customers are loving the fact that they are getting your esteemed services online, you have the chance to gather the data and improve the app by making a more user centric application. User centric mobile applications make the browsing of apps more fun and easy.

These are the top 5 reasons why your business needs a mobile application in 2021. We hope you understood the importance of having a mobile application as the top mobile app development companies in new york are waiting to develop an amazing application for your business.

The logo is a Logo... What’s the difference between $10 one and $200 one?

In today’s era, brand logos are highly underestimated. Businesses often ignore the worth of a professional logo for the success of their brand. Why hire the professional Logo Design Company when you can get the same job done by online logo makers or an amateur freelance designer? 

Have you ever given it a thought that thousands and millions would have been saved if brands started hiring elementary tools or learning designers to get their logo designed? The thing that is assured here is they wouldn’t have got what they have now.  

What Cheap Logo Designs can do to your business?  

Often cheap logo designs have standard-issue fonts and mundane designs that fail to capture the eyes of the public. Attention is the sole reason why businesses have logos designed for their business, am I right or am I right? 

Cheap or unprofessional logos are not able to touch the benchmarks of what a good logo is? I.e. memorable, thoughtful, innovative, conceptive, and scalable.  

Let’s look at the importance of professional logo designing with these examples… 

Every business needs a logo to stand out from the crowd and once done right that design could become a symbol of quality or a status symbol. Remember “the swoosh” on a sports clothing brand?   

Whenever you acquire a logo for your company ask yourself these questions….

• Is your logo able to create a difference or is standard? 
• Is your logo effective without bright colors? 
• Are these scalable? 
• Do they create brand recognition? 
• Is the logo justifiable with the quality of your products or services? 
• Think with the mind of your target audience - are you able to relate with them? 
• Will your target audience find you credible? 

Quality and Professional Logo Designs

All the major brands are subtle to the eyes but influential to the brain…

As per the news, Pepsico paid $1,000,000 for their current logo. Big brands pay shedloads to their logo designing agencies to get that best one design that will talk to the world about their services.

Some other examples being: 

These are some professionally designed logos of worldwide renowned brands. 

Why are these logos worth millions of dollars? 

These logos are a result of the long process that includes, research, time, innovation, insights, sketching and conceptualizing, prototyping, and the final selection therefore these are worth $5 or $10. 

Brand logo designing is more than an art it’s a thorough process of pursuing your brand’s identity and legacy. 

These have spent shedloads in getting their logo designed but you can get your professional logos designed at modest rates. 

How much you need to spend to get a good quality logo? 

The cost might range in-between $100 to $1,000 and above depending on the requirements of the company. 

A professional logo is the best bet here, but how much do you need to invest? This question has quite a hype… In response, I would say that the cost of a professional logo varies based on the nature, goals and requirements of the company. Not to forget the logo design company you choose has a major impact on your end product. 

Stuck between logo quality and expenses? India owns some gems under the name of logo design companies that make exclusive logos for domestic as well as international brands at modest rates.   

If you are searching for the best logo design company in India, Vervelogic has some insightful minds and perfect hands working on logos. Get in touch with us and discuss your requirements. 

SEO Hacks to Boost your Rankings

We all know that Google is the best search engine in the world and we are not saying this because we personally like it. It's because Google shares a more 91% search engine market worldwide. Search Engine Optimization is very crucial for marketing strategy, but the one thing that bugs everyone about it is always changing. People on the internet keep on finding new ways to market their products and services that the old way of SEO is not anymore compatible to bring more services as it stops bringing traffic on the sites. It can be difficult to keep up with the newest best practices every time when you have several other marketing channels to manage. You need to find the ways in which you can make your SEO work as efficient as possible. Today we have come up with some favorite SEO hacks which will help to boost your ranking.

Focus on Cornerstone Content

Cornerstone content is the core of your website. It consists of the best, most important articles on your site, the pages or posts you want to rank highest in the search engines.
The cornerstone content continues to be important to your audience over time. It also helps you speak with your audience’s needs. For instance, if you have written about the latest topic that your audience cares about it then the cornerstone provides an informative and exhaustive source on the topics.

So, the cornerstone content is the content you want people to find when they search for relevant keywords - the SEO superstars of your website. The cornerstone content that you create & promote will eventually start to work for you on its own, but it may take up to 12 months before you start seeing big returns in the form of search traffic, and it will surely take time if your competitors are creating similar content.

Footer

People used to put a lot of text about their companies & products into their footers to boost SEO traffic, but that doesn't work anymore and with the latest Google algorithm it can even hurt your rankings. But strategically you can use still boost SEO with your footer. So you can make the anchor text more descriptive and lined up with the search terms that will bring people to your website. Or you can link to your top value-add pages, such as resources and cornerstone content.

Use a Keyword Research Tool

Take the search terms you rank for and enter them into a keyword research tool like a keyword planner. From there you can find popular long-tail phrases from Google suggest that are related to those keywords. Take those phrases and rework your pages with related content that aren't ranking with those keywords. Modifying your content with the keywords can help you find the traffic that you have been seeking.

These are the few hacks that will help you boost your ranking at this time. With these hacks, you will get the traffic on your site and to stay ahead of your competition.

More info: Vervelogic

Prevailing E-commerce Trends of 2019

The fact alone that 2.1 billion people across the globe use smartphones is enough to reveal their significance in the 21th century. Be it food delivery or household repair service, there is an app to cater every type of customer need on the Playstore. Also, the retail brands have started mobile app marketing over the past few decades. Considering the above figures, promoting one’s business, products and services on smartphones has become a buzzword these days. However, creating a mobile app without taking into account the interests of the users will not benefit your brand in any way. In addition to this, a company has to keep pace with the ever-changing updates.

With increasing sales in your mind as a primary business objective, accomplishing the long-term goals can be quite challenging. So, if intend to create a hassle-free shopping, then following certain e-commerce trends in 2019 is a must. With the help of experts from a reputed mobile app development company in Pune, we have compiled a list of trends that every e-commerce must adhere to:

Voice Search:

The other day my 5 years old nephew wanted to watch the trending videos of ‘Avengers- The End Game’ on Google. But the poor child couldn’t recall the correct spelling of ‘A.V.E.N.G.E.R.S’, so, he took the help of voice assistance. That’s exactly the point of implementing voice search. With the advent of voice search technology, many prominent brands such as Amazon, Google Home and Starbucks have incorporated this innovation into their product designs. From the point of view of the customers, this is a beneficial way to place online orders. In this fast pacing world, no buyer has the time to stop by. Thus, such a feature makes the whole shopping experience a convenient one.

Advanced Modes of Payments:

Every buyer is different and so are their requirements and preferences. Someone may settle with COD options while others may look for better alternatives. Thus, keeping the requirements of every customer, a brand has to define its methods of payment.

Customer Engagement and Community Building:

It is easier said than done. Community building and customer engagement are two essential aspects of any business. Though, both are not that easy. Even establishing a Customer Relationship Management is essential. However, for the creation of CRM, a business has to build a database of present and potential customers. For instance, assess your email marketing and their purchasing decisions and other related questions. There are several ways of garnering such information from buyer groups, Facebook messenger, SMS, or related programmes. Afterall, what matters is the process of customer engagement and the procedure of addressing their issues. The way they add items to the cart also plays a vital role in conversion rates.

Watch this space for more updates from the mobile development world. Looking for a Mobile App Development Company in Pune? Get connected with us immediately.

For more info, Visit: Vervelogic

4 Must to Integrate Technologies for an E-commerce Website

The e-commerce market has changed drastically in the last decade. The customers have become addicted to a personalized experience. Previously the sellers had a limited number of destinations for trading, namely big brands such as Amazon & Flipkart or their own portal. Now through social media brands have the power to sell on numerous sales channels. Proving high-quality customer service has become ubiquitous. The site owners need to embrace automation, accelerate the payment process and make ordering a child’s play. Before choosing an e-commerce website development company in India you should be aware of the current tech trends in the e-marketplace.

Here the five technologies that have become crucial to surviving in the online market -

Multi-channel Support - The ability to serve the customer on their preferred social media channel has become a necessity. With the increasing popularity of site such as Facebook, Instagram, Twitter providing the customer support on each of these platforms has become imperative. Today people spend from 22 minutes to two hours scrolling through their social media feed on their mobile screen. If they want to inquire about any of your product, almost like they will use social media instead of your website. Thus, offering the people help where they need can make a huge difference in your branding efforts. Hire an e-commerce website development company in India that provides the facility to integrate the e-commerce activities over cross platforms. It will help you to track customer acquisition process and makes changes in your marketing strategies.

M-commerce - The rise of e-wallets such as apple pay, Google pay, pay U and digital signatures are popularizing mobile payments. In 2020 the total number of mobile payment with reach up to 45 %. Mobile applications have made it possible to promote sales without sending aggressive emails or messages. The simple push notifications inform the prospects about the latest products. It offers the users directly to your store when he is near to your physical location. The secure payment process through mobile apps encourages people to buy products. If you haven’t incorporated this feature in your website yet reach out e-commerce website development company in India.

Automation - You no longer require an employee to handle customer support. With AI based chatbot which can conduct complex conversations without any difficulty, 24 X 7 service is made possible. The customers are becoming judicious in their buying decisions, meaning they scrutinize the product and this price. Thus, images aren’t sufficient, you have to give them the chance to try products. A virtual tour of the products through augmented reality will give you an extra edge over the competitors. Another option which is popular for selling apparel and beauty products is virtual reality. 3D product videos will become common by the end of 2019.

For building a strong presence online hire a professional developer from an e-commerce website development company in India. You can integrate the above mentioned four techs in your website and create a loyal customer base.

For more info, Visit: VerveLogic

3 Effective Ecommerce Marketing Strategies For Every Type of Business

In this digital world, creating an online business presence is essentially necessary. However, running an e-commerce website is a challenge in itself. With a plethora of online stores available, customers have multiple options to choose from. Here, the question comes as of what can business to drive the traffic to its website? This is exactly where the need for devising effective marketing tactics occurs. Without a proper marketing strategy in place, it is difficult to stay ahead of the competitors’ moves.

Whether you are an established or a budding enterprise, here’re 3 marketing tactics that will help you to increase business sales:

1. Create a Website Keeping Customers in Mind:

Designing of an e-commerce store plays an integral part in driving its sales higher. Imagine, coming across a website that has a complicated navigation process! How would you feel? Irritated? What would you do? Switch to another website? Right? Therefore, choose a design that reflects the primary intention of your business. Moreover, opt for fonts that are simple and easy to understand. Additionally, pay heed to the segmentation part. Do not club two or more products together on a single page. There must be a right balance between the visuals and text. This is a major aspect in converting visitors into leads. Use the right mix of images and text messages otherwise, you may end up creating an ineffective first impression to your customers.

2. Add more subscribers to the email list:

Over the past decades, many companies have gained immense benefits from email marketing. This brings us to the next most important point. Obtaining information about potential customers is essentially important for business growth. Studies conducted by an e-commerce development company in India suggest that email marketing is accountable for 24% of the revenue share of US retailers. One of the biggest advantages of launching an aggressive email marketing is connecting with the buyers on a personal basis. However, the prerequisite to starting an email marketing is securing tons of email addresses. There is an array of tactics to obtain relevant customer information. Develop interesting newsletters and blogs within the website. That way you can find sufficient subscribers to your blogs. Further, begin marketing campaigns. Update the customers about the new products or services or introduce new offers, schemes or deals every day in their mailboxes.

3. Start selling from the Facebook store:

With time, social media has turned as a powerful platform. Create a Facebook store and allow buyers to make the right choice. In the main e-commerce website, including the link to your Facebook store. This is a smart way to get more business leads. Also, put the brand logo on the Facebook page to maintain a level of consistency across all social media platforms.

Keep these simple tactics in mind before starting off the email marketing campaigns. Wish you a great stroke of luck.

Have not found an e-commerce development company in India?
Connect with us immediately.

3 Things to Consider Before Creating Your Own Logo

If you are a startup or a sole website owner you will definitely think of creating a logo yourself instead of paying a professional. The free logo makers have made it easy for anyone with basic computer skills to create an authentic logo. You can also hire a graphic designer from on a freelance basis to get it customized at lower charges.

Creating a logo design online takes no time, but conceptualizing does.

Here are four things you should consider before creating a logo -

1. Be in Your Target Audience's Shoe

Your logo sums-up your brand in the eyes of the spectators. For example, if you are a flower seller, an edgy symbol with dark colors wouldn’t make a memorable logo. Instead of using lighter shades is a good choice. Every color has it’s the psychological effect on the human mind.

The logo which consists of a symbol. One of the iconic logos is of Apple Inc. For startups and small business representing their brand using an icon can be problematic. As the prospect isn’t aware of your business, it takes them longer them to identify you from the logo.

The bigger brands which are already investing their budget in marketing can, however, go for the abstract logo.

2.Sketch a Draft

Get your team on board and describe your brand in words and symbols. What are the words that evoke the emotion which connect the outsiders to your business? Brainstorming will help you gather numerous logo ideas.

You can experiment with the font style, mix and match texts with an icon, and even use the company name. After you have your rough draft, show it people who aren’t aware of your business. Ask what does the logo mean to them. If they get the message wrong, start the process from scratch. Testing the rough draft before launching the logo is important to avoid failure in the future.

3. Create a Layout

You poured all the creativity into the rough draft, now you have an outline to start with the layout. Using a free logo design online platform to digitalize the rough draft. After you have finalized the layout, you can purchase the right to use the logo for proprietary usage. Some of the top free logo creators are Logocrip, Logojoy, and design manic. They are simple to use with a huge number of filters, text style, symbols. If you find the above difficult you to use go with Canva.

In case you need help in creating a logo you can approach the professional at Verge Logic.

Conclusion: Designing a logo for your own business requires you to comprehend the buyer’s physiological. There are a number of elements such as the font style, color scheme, symbolism, etc. you need to keep in mind when creating the rough draft. Lastly, you will have to a create a logo design online from the rough draft.

For more info, Visit: VerveLogic