3 Things to Consider Before Creating Your Own Logo

If you are a startup or a sole website owner you will definitely think of creating a logo yourself instead of paying a professional. The free logo makers have made it easy for anyone with basic computer skills to create an authentic logo. You can also hire a graphic designer from on a freelance basis to get it customized at lower charges.

Creating a logo design online takes no time, but conceptualizing does.

Here are four things you should consider before creating a logo -

1. Be in Your Target Audience's Shoe

Your logo sums-up your brand in the eyes of the spectators. For example, if you are a flower seller, an edgy symbol with dark colors wouldn’t make a memorable logo. Instead of using lighter shades is a good choice. Every color has it’s the psychological effect on the human mind.

The logo which consists of a symbol. One of the iconic logos is of Apple Inc. For startups and small business representing their brand using an icon can be problematic. As the prospect isn’t aware of your business, it takes them longer them to identify you from the logo.

The bigger brands which are already investing their budget in marketing can, however, go for the abstract logo.

2.Sketch a Draft

Get your team on board and describe your brand in words and symbols. What are the words that evoke the emotion which connect the outsiders to your business? Brainstorming will help you gather numerous logo ideas.

You can experiment with the font style, mix and match texts with an icon, and even use the company name. After you have your rough draft, show it people who aren’t aware of your business. Ask what does the logo mean to them. If they get the message wrong, start the process from scratch. Testing the rough draft before launching the logo is important to avoid failure in the future.

3. Create a Layout

You poured all the creativity into the rough draft, now you have an outline to start with the layout. Using a free logo design online platform to digitalize the rough draft. After you have finalized the layout, you can purchase the right to use the logo for proprietary usage. Some of the top free logo creators are Logocrip, Logojoy, and design manic. They are simple to use with a huge number of filters, text style, symbols. If you find the above difficult you to use go with Canva.

In case you need help in creating a logo you can approach the professional at Verge Logic.

Conclusion: Designing a logo for your own business requires you to comprehend the buyer’s physiological. There are a number of elements such as the font style, color scheme, symbolism, etc. you need to keep in mind when creating the rough draft. Lastly, you will have to a create a logo design online from the rough draft.

For more info, Visit: VerveLogic