What Your Company Logo Should Not Be
Everything is on the web these days and every company is under the constant watch of users and audience. In such scenarios, it has become necessary to mark your presence and convey your message clearly to the potential customers. But how to achieve that? Through a custom logo design that can become the face of your brand and can connect with the people easily. You have to make sure that this symbol represents your company in a simple way and get the attention of the audience at a glance. You can take examples of some biggest brands, such as Apple, Nike, FedEx, Coca-Cola, Starbucks, and more. People know these companies through their logos and even a kid can tell you what their logos are. However, while getting your logo designed by a professional, you need to remember a few things that you must avoid. We have listed 5 things that your custom logo design shouldn’t be:
Immature replica of a famous brand
Many logo designers unprofessionally rip off already established logos as a convenient and faster way to create a symbol. Your first goal should be to come up with something that is unique and creative rather than simply copying someone else’s design. Failing to do so would not give a different identity to your company, it will get lost somewhere amidst the fierce competition instead. So, try not to copy another logo and create something original.
A complex design
You might have several ideas that are bursting simultaneously or your creative juices may be flowing, make sure that you just don’t try to include everything in one symbol. When your attention is to convert all your ideas into one design, the result is mostly absurd or complex. People may not understand what you are trying to convey, they may not even get the actual picture or even think of it as a mistake. Prefer something simple yet interesting that can represent your company perfectly even if it doesn’t signify the motto or theme of your brand.
Trendy but illogical
Yes, we all love to follow the latest trends but that goes true when we are talking about buying clothes or footwear. That does not hold true at all when it’s about a logo because what is in trend today may not be so trendy tomorrow but your logo will be there always. So, make something that is timeless and does not fade away with evolution. Go for a custom logo design that is classy and can connect to the audience for the long-term.
A blend of many shades
Of course, a logo should be colourful and vibrant that can grab all the eyeballs instantly and please your audience. However, that doesn’t mean that you should add all the hues in one design. It is a logo that we are discussing here, a symbol that will represent your logo, it has to be something professional and worth being the face of your company. Do not try to make it a modern art that you will exhibit in the market. Try to figure out the shades that are simple like black, white, grey. No matter what is your personal favourite colour, it is not necessary that it will show its charm in the logo too.
A randomly created design
You know photoshop and are familiar with several designing software or your cousin might claim to be a great graphic designer. But that doesn’t mean that you will entrust yourself or him with the task of logo designing. You need a professional designer and not an amateur for a custom logo design that can stand out from its competitors and make its own place.
After reading what your logo should not be, we hope that you have also figured out what it has to be. While getting a custom logo design for your company, make sure that you avoid these mistakes and stick to being professional, creative and unique.
For more info, Visit: VerveLogic
4 Branding Books That Every Entrepreneur Must Read in 2019
Books have always been an immense source of knowledge. Over the centuries, many masterpieces have been written about a plethora of subjects, some are known to the world while others still remain far away from glory. In today’s business world, branding has become an integral part of every marketing strategy. However, many companies are still struggling to build their brand recognition in the competitive market. Considering this, it is imperative for startups to understand the fundamentals of branding.
Other than the practical exposure, reading some branding books is also crucial for an entrepreneur. With the help of our experts, we have compiled a list of books that will serve as a roadway to various sub-areas of branding such as branding objective and designing.
Building Strong Brands by David Aaker:
Whether you are a part of the branding or the marketing world, David Aaker’s Strong Brands is a must-read for you. Though this is not David’s recent work, this book puts forward the most complicated concepts and principles relating to branding in an interesting way. The way David has illustrated the complex theories through real-life instances is commendable. Overall, it gives the readers a detailed insight into the different concepts that rule out the branding world. Grab a copy of this book and start looking at your business from a different perspective. The X factor about Building Strong Brands is its style of writing.
Building Brand Authenticity: 7 Habits of Iconic Brands by Michael Beverland:
A former teacher at the University of Bath, UK, Michael Beverland is a person to whom many growing companies looks to. The book’s title defines Michael’s intention behind writing this highly motivating book. His piece gives a better understanding of the term ‘brands authenticity’ to the readers. Moreover, it also lays emphasis on the significance of creating reputed brands in the business world. If you are struggling to build a brand identity, then pick this book right away. Written keeping in mind the interests and preferences of young readers and corporate professionals, Building Brand Authenticity keeps you hooked till the last page. Additionally, it also comprises of practical examples and expert suggestions.
Brand Communication by Donald Miller:
Are you clueless as how to communicate the right brand message to your potential customers? Well, Brand Communication is what you need. Learn the art of business communication through Donald Miller. Also, narrate a brand story presenting the customers as a hero. Miller also stresses on the significance of delivering a clear message to make your voice heard.
Brand Visual Identity Design by Alina Wheeler:
It is a vivid introduction to the world of brand identity design. Though its latest edition cover is not that fascinating to grab the readers’ attention, it is engaging from inside. It presents the best designing practices and processes from the popular branding giants’ perspectives. A must-read for entrepreneurs and digital marketers.
Though the list does not end here. There are many more books that have helped in revolutionizing the business world.
Looking for a logo design pro? Get in touch with us immediately and get a unique identity for your brand.
Common Web Designing Myths that Every Company Must be Aware Of
Modern businesses are understanding the relevance of website designing and its benefits. However, with the awareness, there is are some general misconceptions relating to web designing. The worst part is that even the most experienced players are grappling with these myths. For the better functioning of brands in the national and international markets, it is essential to avoid the misbeliefs prevailing in the designing world.
So, if you are planning to seek the assistance of an ecommerce web development company in India, here are 3 myths that you must be aware of:
Website Updation is Not Mandatory:
This is one of the common myths that you might have heard numerous times. Though, the reality is somewhat different. Let me ask, have you ever widened your office spaces or renovated its interiors simply because you got bored with glaring at the same gloomy walls and ceilings? That’s exactly how you must perceive your business website. It neither has a beginning nor an end. Website development is a process that demands constant time, efforts and resources. Assuming it as a one-time investment is like putting an end to your corporate growth. Maybe, the site structure remains the same but there is always a scope of improvement. To keep in pace with the ever-growing changes, adding a new outlook to a website is imperative.
It Always Has to Be an Out-of-the-box Web Design:
The basic motive of every website is to establish a pleasant experience for its users. Overdoing graphics and designs defeat this purpose. Customers are interested more in knowing you better as a brand than the attractive images that merely reflect a part of yours. Moreover, experts at a local e-commerce web development company in India say that fewer designers indicate a fast loading page which may otherwise get hampered by clusters of graphics.
Experimenting is Good, Always:
Suppose you are using different typefaces within a single page, then it may not give the right impression to the visitors. Little details such as images, fonts reveal how professional you are in your work. So, it is essential to pick the right mix of fonts and colours to deliver a brand message that you intend to convey.
Avoid these myths and follow the best practices of the web designing world. Wish you a great stroke of luck. In case of any query or assistance, feel free to connect with our experienced web designers at VerveLogic.
For more info, Visit: Vervelogic
How does SEO manage to cope with volatile changes?
It is a fearful situation for any business to witness the ranking of its website drop in a blink of an eye. It is a natural tendency to think that the design or probably the layout of the website content is not working well. But it is not the same old stuff all the time. If you are looking forward to the SEO services, to strengthen your business then you are at the right track.
At times, the visibility of a website is the root cause of all the problems. With the significant changes and growth in business development, internet marketing strategy and other digital solutions, a brand manages to grow well all the time. One of the most impactful solutions is SEO. SEO services manage to restore the brand strength in just a matter of few weeks. Several ongoing activities that happen on the internet have a deep impact on the SEO rankings. Let us see what are they.
Google Previewing
Google instant review is one of the most prominent launched feature in online search. On November 11, 2010 it was launched. It is located adjacent to the title of any search result in the form of a magnifying glass. When clicked on it, a website pops up. When looked at it from the terms of SEO, this feature means that there is a visual representation of specific websites designs that are made to impress the users. This can happen with the help of any search results preview. Users will not click on poorly designed index web pages…(poor in the user’s opinion).
These are termed as changes. If any leading search engine will experience these type of changes then, it will get really very challenging for the web designers to grab the user’s attention with a simple lay-out scheme.
In case you want to know more about it, you are required to communicate in details with the best seo Company in India.
Just in case you are planning to start a business in Philadelphia, then you are bagging a good choice because the Philadelphia market is extremely lucrative. Once you will decide to invest in the Philadelphia SEO services, you will get ample of opportunities to explore the best trends that are utilised in order to increase the SEO rankings in these times of change.
Load time
This is extremely crucial. Page load time can either make or break the reputation of the brand. This is because no matter how informative or how accessible a brand is, if the brand website will take more than just few seconds to load then the users will quickly lose interest in it. They will quit the website. So the SEO service providers focus on boosting the speed of the website for maximum visitor retention.
Real Time Search
It was December 2009 when this creative feature was introduced. It helps in finding the most relevant result. This feature helped in gaining better conclusion and thus Google managed to overpower its competitors to provide SEO benefits.
Social Media Optimization
This internet marketing strategy includes social media such as Facebook, YouTube, Twitter and others. They are used to reach to a mass of people in a very short span of time.
Rest with the help of seo Company in Jaipur, you can formulate the best strategy to win over your competitors.
More info: Vervelogic
Related post:
Best WordPress SEO Plugins to Improve Your Rankings
Internet Of Things: How The Concept Of Iot Can Affect The Mobile App Development?
What do you do, when suddenly you want to send a message to your friend? Most of the people seek help from whatsapp. For booking a ticket, people easily go to the app installed in their mobile phones and book a ticket without wasting a single minute.
The life in 21st century is advanced and fast. This fast pace life has attracted tremendous growth technology such as mobile apps. While mobile apps are growing, the thirst of development has gone even more high and a new concept of IoT is with us!.
Mobile apps are not only used in daily life but also extensively used for business purpose. People are increasingly getting dependent on mobile app which is obviously growing the potential of the mobile apps and its related technologies. Be it shopping, business, bookings, ordering food and what not!
It is the growth of mobile apps that brought enhanced technology such as internet of things. IoT is a network of interconnected devices that equipped with sensors, softwares and network connectivity in all necessary device that can be easily connected, share data and take necessary action. The IoT has given the concept of smart homes, smart cities, connected machines etc. To work on IoT technology, the mobile app interface is needed to interact with the devices with IoT.
While there is a growing need for IoT technology and devices enabled with IoT technology, mobile app development has seen a major change. Let’s see how?
1. Selecting the home device
Home device is the major device through which other devices are interconnected with IoT. While selecting a home device this becomes highly important to select the device that can be interconnected. Designers from ipad design apps service, suggest that selecting the home device is one of the crucial task in the initial phase of app development. Considering the portability function of the device, smartphones are ideal to make home device as they are compact and manageable. If the technology needs to have extensive processing then consider personal computers as ideal home device.
2. Combining the option of connectivity
IoT system demands a good interconnectivity within devices. There are multiple ways in mobile devices which helps in better connectivity such as bluetooth, WiFi, NFC, mobile data etc. While developing a mobile app it becomes necessary to provide a certain technology that foster multiple connectivity within the application. An ideal IoT device works with multiple connections.
3. Expanding accessibility
Mobile devices has various modes of accessibility. Some have touchscreen integration while others can be operated by keyboard. Developers involved in manufacturing of best android tablet for developers suggest that a device which has or permits gesture control module is the one that fits with the purpose of IoT. Be it tablet, mobile or any other device that you plan to link to network, it will have to pick more than one accessibility alternative.
4. Integration functionality
While developing a mobile app, developers should consider how various different devices can be connected and will they be capable of producing desired result? While working on IoT technology, it is crucial to understand the merge functionality of the device. It is important to analyse the various traits in a device before beginning with the mobile app development.
5. Testing and security
In IoT technology the security holds a paramount importance. This technology involves the movement of data, hence, it should be insured that it is safe. The trial process of mobile app frequent testing to find out any loophole in any device which are interconnected.
Last note
The future of mobile app development is highly promising due to increasing demand of innovation. Despite having extreme need for advancement, the demand for quality cannot be forgotten while developing the app. The introduction of IoT in mobile app will lead to better connected environment and high user experience.
For more info, Visit: Vervelogic
Top Application Development Trends You Need to Know
As you try to race ahead against time, it’s important to keep an eye on technology trends. In order to gain a competitive advantage, you should know what would actually dominate in the market. So, to help you develop an intuitive app, you must surely scroll ahead and go through what we have collated.
Blockchain Adoption
Blockchain has already gained popularity as cryptocurrencies have broken every record. This technology is booming the market because it can help you cut down costs, enhance security and transform every industrial segment.
While tech giants have been a leader through proprietary blockchain platforms, start-ups are coming up with many promises. This has led to the demand of blockchain developers nowadays and for the forthcoming year. However, when companies are finding it tough to recruit top tech talent, switching to blockchain technology can move on at a slower pace. If you wish to redesign an existing web app, then it’s better to search for the best web application companies and check how they can cater to your needs.
Progressive Web App Adoption
Progressive web app would certainly be the best solution for mobile app fatigue. As the team of Google supports such kind of apps, the PWAS would continue to grow in 2019 and the forthcoming years.
Unlike the Android and iOS mobile apps, progressive web apps are very much easier to develop and maintain. In case of an enterprise web app, it would feature a highly responsive design, and would be traced by Google with ease. The incredible speed is something that would appeal individuals to use the app over and over again. Look for the best web application companies if you wish to get an intuitive web app developed with a robust framework.
A Vital Role of Artificial Intelligence
Enterprises have already been investing in AI because it can really drive the business operations. While the product innovation and R&D sector would by boosting AI adoption by 50%, 46 percent of firms which deliver customer service would embrace the technology. Moving ahead, businesses would certainly automate processes pertaining to Q&A testing and software development. Presently, Google is on the brink of releasing innovative products and upgrades.
The Power of Internet of Things
While every enterprise looks forward to digital transformation, IoT would be gathering data and helping entrepreneurs to optimize various business processes. The potential of IoT would soon be realized when driverless cars would be introduced in the market. Moreover, IoT developers might become busy in developing apps to control smart devices. But, to mitigate the risk of data breach, software engineers may leverage Blockchain and become a bit more creative. Way ahead, IoT developers would find an ideal solution for enhancing enterprise cybersecurity. If you wish to blend creativity with technology for an app, then assistance could be availed from the Mobile app development company in Jaipur.
Apart from the leading software development trends stated above, business owners may foresee a difference through low-code application development. This means that businesses would use low code development platforms just for automating repetitive tasks. Programmers can forget computer programming and create an app with the user interfaces and the desired configuration.
Among the low code development platforms, you can observe Salesforce App Cloud and Google App Maker in the limelight.
A diligent research reveals that business owners can expect a continuous demand for cybersecurity professionals. There are more than 35,000 opportunities for cybersecurity professionals in the US. But, no matter what might be the scenario, the figure is going to increase to 3.5 million by 2021. Eventually, visitors may not have to worry about anything when they are using different web apps.
More info: Vervelogic
SEO Strategies You Should Consider for Improving Website Ranking
According to research, 72.62 per cent of the web traffic hails from the popularly used search engine, Google. So, in order to enhance the performance of the website, it’s important to implement SEO strategies. As a business owner, you should know the changing trends and be ready for the future.
Check the website’s speed
The website’s loading speed should always be considered when you need to deliver an exceptional customer experience. For improving the web page speed, the images should be optimized through photo editing tools. If you click on ‘Save for Web’ then the image would be compressed without ruining the picture quality. Moreover, to boost the speed, you should also reduce the 301 redirects.
Consider mobile optimization
Through the years, many people are love using their cell phones to search for information. So, when you plan to optimize the website for smartphones, the site structure is something that you need to improve on. As you ask the developer to make the web design responsive, the layout should be optimized for local searches. Think about a separate URL for the website when someone needs to go through the site on the mobile device. Avail SEO companies in jaipur and know how you can make your website mobile friendly.
Enhance visual elements
If you are aiming at increasing the attention span of individuals, then you might it tough to engage visitors with textual content. Since people remember visual elements, you should post images, videos, and infographics only if it’s required.
Try repurposing content
Content repurposing is a content marketing hack that you should use when people navigate the website. You really don’t have to hire an expert because you can represent the blogs and articles as infographics. Initially, you need to gather data from old campaigns, develop a strategy, and repurpose the content depending on the reviews from current visitors.
Use long-tail keywords
To be the best market player, you should never forget to use long-tail keywords. For instance, if your business deals in mats, then the keyword would be ‘best mat manufacturers in India’. Additionally, you need to use unique keywords on every web page with the keyword density in your mind. If you are struggling to find the right set of keywords, then feel free to contact SEO companies in Chennai.
Go for internal link building
Whenever a web page has many internal links, then the search engine would keep a track of the ‘do follow’ links and show them in the search engine results. The most important thing is that you should ensure that the anchor text is linked correctly. While the SEO expert does the job, make sure that the same anchor text doesn’t appear on two web pages.
Consider User Generated Content
Whenever a visitor leaves behind a comment or you are happy in uploading a client’s testimonial, then you should consider the SEO metrics. For instance, if you are uploading a video, then remember to write a meaningful title along with the relevant keywords. Afterwards, you should post the video in the right category and enter the appropriate tags. These tips would surely help you to rank the content in the topmost search engine results.
Finally, you need to fix the issue regarding broken links to reduce the bounce rate. If you’re revamping your website, then request the web designer to build SEO friendly landing pages. As every year passes by, you should spare a few minutes to know more about the SEO trends. If you hardly have the time to focus on optimizing the website, then you should contact companies that are proud to offer SEO companies in Chennai.
More info : https://www.vervelogic.com/
