4 Branding Books That Every Entrepreneur Must Read in 2019

Books have always been an immense source of knowledge. Over the centuries, many masterpieces have been written about a plethora of subjects, some are known to the world while others still remain far away from glory. In today’s business world, branding has become an integral part of every marketing strategy. However, many companies are still struggling to build their brand recognition in the competitive market. Considering this, it is imperative for startups to understand the fundamentals of branding.

Other than the practical exposure, reading some branding books is also crucial for an entrepreneur. With the help of our experts, we have compiled a list of books that will serve as a roadway to various sub-areas of branding such as branding objective and designing.

Building Strong Brands by David Aaker:

Whether you are a part of the branding or the marketing world, David Aaker’s Strong Brands is a must-read for you. Though this is not David’s recent work, this book puts forward the most complicated concepts and principles relating to branding in an interesting way. The way David has illustrated the complex theories through real-life instances is commendable. Overall, it gives the readers a detailed insight into the different concepts that rule out the branding world. Grab a copy of this book and start looking at your business from a different perspective. The X factor about Building Strong Brands is its style of writing.

Building Brand Authenticity: 7 Habits of Iconic Brands by Michael Beverland:

A former teacher at the University of Bath, UK, Michael Beverland is a person to whom many growing companies looks to. The book’s title defines Michael’s intention behind writing this highly motivating book. His piece gives a better understanding of the term ‘brands authenticity’ to the readers. Moreover, it also lays emphasis on the significance of creating reputed brands in the business world. If you are struggling to build a brand identity, then pick this book right away. Written keeping in mind the interests and preferences of young readers and corporate professionals, Building Brand Authenticity keeps you hooked till the last page. Additionally, it also comprises of practical examples and expert suggestions.

Brand Communication by Donald Miller:

Are you clueless as how to communicate the right brand message to your potential customers? Well, Brand Communication is what you need. Learn the art of business communication through Donald Miller. Also, narrate a brand story presenting the customers as a hero. Miller also stresses on the significance of delivering a clear message to make your voice heard.

Brand Visual Identity Design by Alina Wheeler:

It is a vivid introduction to the world of brand identity design. Though its latest edition cover is not that fascinating to grab the readers’ attention, it is engaging from inside. It presents the best designing practices and processes from the popular branding giants’ perspectives. A must-read for entrepreneurs and digital marketers.

Though the list does not end here. There are many more books that have helped in revolutionizing the business world.

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